knell is a timeless boutique; a subtle, refined and sparse space that invites community to gather around quality and classic clothing.
knell provides knowledge, an upscale yet relaxed experience and a curated selection of closet staples and occasion pieces.
knell believes in relationships over transactions, quality for quantity and being able to tell a consistent story through every interaction.
Located on Main Street in the heart of Carmel, Indiana, knell is nestled among independent businesses, boutique experiences and a vibrant community of discerning shoppers. Known for its affluence and walkability, Carmel boasts a thriving Arts & Design District and a strong culture of supporting small, locally-owned businesses. With a focus on quality of life, sustainability and intentional living, Carmel provides the perfect backdrop for knell’s curated, timeless approach to fashion.
Our clientele consists of discerning women who value individuality, sustainability and timeless style. These are women with refined tastes who seek high-quality wardrobe staples and classic pieces that align with their professional and social lifestyles. They appreciate curated, intentional fashion that feels personal and unique, reflecting their desire for quality and longevity over trends. knell is their destination for a sophisticated, elevated shopping experience that celebrates thoughtful choices and refined simplicity.
We expect to open our doors in July or August 2025 and are finalizing plans with our design and construction team.
We are proud to be carrying brands that align with knell’s ethos, including:
Róhe, Raquel Allegra, Guest in Residence, Faliero Sarti, AGOLDE, Rag & Bone, Smythe and Citizens of Humanity.
We look forward to expanding this thoughtful collection as we approach our opening.
If you have any questions or would like additional information, please contact Christy.